Monday, March 31, 2014

How To Promote Instrumental Music Online

How To Promote Instrumental Music Online

Instrumental music composers often have a hard time promoting and selling their work. Popular music styles that sell the most are more geared towards musical acts with vocalists and lyrics, but that doesn't mean there isn't a significant market for instrumental music of all types. In the new age of internet distribution, the independent instrumental composer must adopt new promotional techniques to bring their music to a larger audience.

In order to take advantage of the internet as an instrumental musician, you must have a professional website. This is not to say that you have to pay some one to build you an expensive site, it is more possible than ever to build your own high functioning web pages with free software like Wordpress. There are many other options as well, and there is a lot of information involved, so for the purposes of this article, we will leave it at that.

Your website will be your base of operations on the internet, but an effective promotional campaign of instrumental music will involve a lot more. The key is to promote your music in many different ways to draw listeners from many different sources.

One great way to get more exposure is to make music videos for your songs and put them on YouTube. YouTube is one of the most high traffic sites on the internet and there are always people looking around for new music. You do not have to pay for someone to make you a fancy video, see if you can come up with a creative way to build your own videos that showcase your instrumental music. With some free video editing software that you can find online, it should be possible.

You should also try to market your music to the general search engines by targeting a specific niche. There is a massive amount of competition for music in general on the internet, even for instrumental music specifically, but if you can get more detailed and narrow in your niche you will find a small market that is manageable. Once you have this market in mind, try to get a blog or website into a high search result for related terms.

With both your videos on YouTube and your websites, search rankings will mean a long-term consistent traffic of new people finding your music. In order to get these high rankings for targeted terms, you will want to try building links to your sites and videos with music articles that you write, posts on sites that you own, and any other type of link building you can think of. Article marketing in particular can be very effective.

The key to promoting and selling instrumental music online is to find a targeted market and promote your music to them, rather than trying to promote it to the entire internet at large. With a logical strategy and some hard work, modern musicians should be able to make an online profit with their music independently.